3 Social Media Engagement Techniques Working Today

Looking for some new social media marketing ideas and increase your engagement? Whether your goal is to spread awareness or grow your audience, better engagement is key to success. Below you’ll discover 3 ways to increase engagement for your social media accounts.


1: Personalize Your Approach

Your audience is the greatest asset for your campaign. To run a successful social campaign with lots of engagement, you must know your audience and what they’re likely to respond to and enjoy.
To gain these insights, you’ll need to do some research. Find out which social media channels the people you want to reach spend the most time on. Discover what topics they care about and what hashtags they are using.
Don’t just listen to your audience, communicate with them. When you show your fans that you’re interested and you care, and they’ll show you what makes them happy. Once you know what they’re looking for, you can launch a social media campaign that they’ll embrace.

2: Put the Product in Your Fan’s Hands

Remember the core goal of social media is to be social, so it’s important to cultivate relationships with your fans and followers. This is an essential step to launching a successful social media campaign.
Yes, your ultimate goal is to sell your product or services and your brand, but for the purposes of your social media campaign, take a step back on the selling and simply share. Don’t force your product/service or your brand on your audience or they’ll stop listening to you. Give people a way to share your product in a fun and unique way and let your audience come to it.
If you offer your fans a chance to showcase their creativity and connect it to one of your products, you can establish a respectful relationship with your audience, linking their personal creations to your company.

3: Play the Tag Game

Before you launch a social media campaign, you need to know what are your goals. Without a firm plan in mind, you’re almost certainly setting yourself up for failure. It’s important to identify not only what you want to accomplish, but also the audience you’re targeting and how you want to connect with them.
In your social campaigns, use a simple call to action to make it easy for people to complete the goal.
Over to You
Social media is one of the greatest tools you can use to grow your business and promote your brand. Launching social media campaigns helps you spread awareness and build an audience.
To jumpstart participation in your social media campaign, you need a core group of people who are 100% behind your launch to get it off the ground. One way to do that is to create a beta group and give them exclusive perks.

If you need help from one of our Social Media Experts to create and manage your campaigns please fill out your information below.

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