What is Narrowcasting?

Social Media Impulse / Social Media Tips

What is Narrowcasting?

There are several definitions by Wikipedia that they give.  Here are a few to familiarize yourself with.

Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing.

Commercial Narrowcasting:

Marketing experts are often interested in narrowcast media as a commercial advertising tool, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. The theory being that, by identifying particular demographics viewing such programmers, advertisers can better target their markets.

What is Narrowcasting?
Narrowcasting Through Text Messaging

Internet Narrowcasting:

The Internet uses both a broadcast and a narrowcast model. Most websites are on a broadcast model since anyone with Internet access can view the sites (Wikipedia is a good example, this website can be received by anyone with an internet connection). However, sites that require one to log-in before viewing content are based more on the narrowcast model.

Interactive Narrowcasting:

A new type of narrowcasting is evolving in the form of interactive narrowcasting. Interactive narrowcasting enables shoppers to influence the content displayed via narrowcasting. One way of doing this is via a touch screen. More and more systems are being introduced into the narrowcasting market.


So if you didn’t know what Narrowcasting is, there you go.  How do you think you can use this term to help you increase business?

Leave a Reply